As we’ve seen our pop culture trends expand throughout history, one thing we can’t deny is the urge to get up and bust out the running man dance when we hear MC Hammers “U Cant touch this” track. Or maybe not; in this day of age I can’t help but to cringe at most trends started in the 90’s. In 2016, however, we’re exposed to social media posts through hashtags for personal transformations, hump days, and throwbacks to how life used to be. Two student athletes from the University of Maryland , Jared Nickens and Jaylen Brantley, took MC Hammers running man throwback dance to a whole different level when they created the running man challenge. The challenge was simple; film yourself doing the running man dance to the 90’s throwback song “My Boo”, by Ghost Town DJs.
The original running man challenge video boasted a whopping 38 million hits, and was later turned into a nation wide phenomenon once celebrities like Chris Brown, and athletes like Steph Curry posted videos of themselves completing the challenge. Although this challenge didn’t raise awareness of a disease or help benefit our society, it was damn good fun, and great humor watching friends post up their own running man challenge on social media. Humor can go a long way, especially when friends and family relate through something as simple as a throwback dance, but for now we’re stuck to doing the running man every time we hear “My Boo” blast through our speakers.
DIGIMITES | A Curation of ideas 